In our last exciting episode, I detailed my first, not-so-successful foray into ACX, the audiobook creation exchange.
For a long time, my ACX project lay dormant while I worked on other things. Then in late 2016, something I didn’t expect happened: producers started reaching out to me.
I didn’t do anything specifically to attract an audiobook producer, but 2016 was a pretty good year for my book. Orconomics won a national award, which prompted enough sales for it to get picked up by Amazon’s recommendation engine. Once that happened, I started selling well enough to sustain a respectable Amazon sales rank, and soon a couple of producers reached out to see if I wanted to create an Audiobook of Orconomics.
It took a short bit of legwork to cancel my previous contract with Stu (who was as gracious and professional as ever) and get the rights back for Orconomics, but once I had, things went remarkably smoothly. I signed a new agreement with Gregg Savage, who’s produced an impressive collection of audiobooks. He suggested that Doug Tisdale Jr. was the voice actor for the job. (Man, was he ever right.)
Share and Share Alike
Gregg was interested in a royalty share deal, and let’s be up front: if your book is successful, a royalty share deal is going to cost you more money in the long run. Specifically, it’ll cost you half of your cut of the sales, which can add up quickly. Yet after trying ACX in both a flat fee and royalty share structure, I can say with certainty that it’s absolutely the best way to approach an ACX deal. That’s for three reasons:
- Share the risk. A royalty share deal means you might pay more if your audiobook if it’s wildly successful, but it also means you’ll pay less if it doesn’t go anywhere. You and your production team share in the success.
- Attract the talent. Royalty share is an attractive option for producers and thus can attract better talent. Better talent brings more sales. You may pay more for a royalty share title, but there’s a good chance you’ll still make more overall.
- Keeping things moving. When I was on the hook for a lump-sum payment, things moved slowly. I didn’t intentionally drag my feet, but the only thing I was guaranteed to get when production ended was a big bill. I found that I was more incentivized to move quickly in a revenue share agreement. (Though admittedly, my velocity might have had a lot to do with learnings from my previous experience.)
A Top Notch Crew
The best thing about working with Gregg was that he brought an entire team to bear. The way they prepared an agenda, stuck to deliverables, and worked through the audiobook creation process was downright professional. And it made a huge difference in both the speed and quality of production.
One important step Gregg’s team took was to prepare a pronunciation guide before recording. The English language lacks a word for something that well within the bounds of common sense and yet utterly ingenious, and I’ve never felt the void left by that omission so much as I have now. The pronunciation guide prevented a host of later disputes about how Kaitha and other imaginary words are pronounced (it rhymes with “Day-tha,” thanks.) It saved loads of time and pain.
(On a side note, it’s remarkable how much of my vocabulary I’ve picked up from reading rather than speaking. As it turns out, one way to measure the exact percentage of my lexicon that was sourced from the written word is to create a pronunciation guide and monitor how many words I mangle. I was flabbergasted by the number of words that I can proficiently wield in print, yet cannot say correctly. This led to some rather awkward email exchanges, wherein Gregg had the unenviable task of letting me know that yes, his team had received my audio file with my desired pronunciations, but no, they could not use all of my suggestions because I speak with an illiterate accent. I still do not know how to pronounce ‘chitinous.’)
I was blown away by the quality of the audiobook that Gregg, Doug, and team produced. Even my wife, a voracious Audible addict and intensely choosy listener, was happy with it. We launched the title in late December, and sales have been brisk—the audio version of Orconomics has outsold the Kindle edition in 2017. Most importantly, fan response has been overwhelmingly positive. (If you haven’t had the pleasure of listening to Doug read it yet, I highly recommend you give it a try. You can get it free if you’re new to Audible.)
I’m absolutely going to release future books on ACX (and I plan to work Gregg and Doug on them, provided they can stomach my horrible pronunciation). If you’re an indie author, I recommend you give ACX a try. I’d love to hear how your experiences with the platform go.
6 thoughts on “My Experience with ACX, Part 2”
Any plans in the next book?
Absolutely. It’s in the works.
I just finished reading, or rather listening to, Orconomics: A Satire and I am happy to report that I am definitely a satisfied customer. However, I will say that I am 100% unsatisfied with the fact that it is the only listing from this series as yet, and am wracked with anticipation at reading this post and knowing that there is more to come with the next book and its audio counterpart. I listened all the way to the end, including the post credit glossary which i will definitely say made me happy as an “Audiophile” (~a poor attempt at coining a phrase) to be able to hear a little bit more of the back story that is often excluded in fantasy epics. I’m also proud to say that I will definitely become one of those crazed fans that stares at a map whenever a character mentions a place and tries to reconstruct a scene mentally; or smiles inwardly, and outwardly, when a main hero regains his heart and becomes the Pyre Beard once more…..much to the awkwardness of the the others riding the train.
I apologise for the rant but in closing, I was hoping to try and find out what kind of a wait time my aching mind will have until the next release.
– A Budding Fan Fanatic
Dear Budding Fan Fanatic,
I’m happy to hear you enjoyed Orconomics so much. I share your eagerness—believe me when I say that nobody is more eager for the next book to be complete than I. I plan to do a post and message to my subscribers in the near future on progress and why it’s so hard to judge when the next book will be done, but I’m afraid the answer remains I don’t exactly know but I’m working on it.
Thanks for reading!
I also agree, thank you for taking the time in producing Orc, and seeing it through to the end. Doug Tisdale Jr. is perfect. and his shadowkin is spot on, (well atleast to me). I’m now listening to a Terry Pratchett book, and to be honest I’m not enjoying it as much as yours. So really really looking forward to part II, and may I say part III.