If you’re an independent author, you fall into one of two categories:
- You have a mailing list you use to keep in touch with your readers and let them know about your upcoming releases.
- You don’t, and you’re sick of so-called “experts” online yapping on and on about how important it is to maintain a mailing list.
If you’re in the second group, of if you’re not interested in independent publishing, I recommend that you navigate to your search engine of choice and search for funny cats. This article will not make you happy.
But if you do use a mailing list—specifically one in MailChimp—let’s take a moment to talk about segmenting your list by interests.
