If you looked at this space in April, you likely noticed that I ran a blog tour. That’s like a book tour, except that it’s online, involves more writing than talking, and doesn’t give you a chance to sign any books. Now that I’ve had a few weeks to think about how it went, I’ve decided to share my experiences, a peek at my financials, and my thoughts on the practice in general. Hopefully, the information is useful if you’re ever considering a similar endeavor. (And if you do move forward on a blog tour, you can learn from my dumb mistakes.)
